The first orders from our new Euro site leave our German hub

A whole new year brings with it a whole new launch… and it goes without saying that 2024 is a huge one for TeamAF in Europe.

That’s right, we’re excited to announce that our new European website – www.autofinesse.eu.com is now live and it’s designed for just one thing - to help fulfil our promise of getting the world’s best detailing products in the hands of our customers as quickly as possible. Less time waiting, more time detailing, it’s as simple as that, right?

Now, you may remember that we started setting up our New Home In Europe back in the first quarter of 2023, but since then we’ve been busy setting up and refining the infrastructure (not to mention battling a whole load of European red tape) ready to put our dedicated European site online and roll out the first orders.

The big news is of course, that that day has come!

Over the past few weeks we’ve been busy stocking our European Distribution Centre, close to the legendary Nürburgring in central Germany, with lorry loads of our detailing products covering the entire range found here at the AF Factory in the UK. And all in the name of fast and free shipping across the whole of the continent.

It works like this - every week we’ll be sending more and more detailing products to Europe directly from the UK factory. Our staff at our state-of-the-art facility in the town of Münk can then unload and shelve the products ready for picking. In much the same way as it works at our tried-and-tested British HQ we can then ensure that orders are picked and shipped almost as quickly as they come in from the new site.

All our European staff members are detailing experts that undergo the same rigorous training from our UK specialists, and this whole setup not only makes sure that orders for Europe land on continental doorsteps even faster than before, but even helps our UK factory with faster picking times for the home market and for our official distributors around the rest of the world.

It’s a huge investment of course, but a win-win situation all round, ensuring that we can better support our valued customers, no matter where they are.

And as quickly as that - that’s how it all happens behind the scenes in our European division at Auto Finesse GMBH. But, if you’d like to see even more on the journey, the first orders being shipped, and an exclusive tour of our new facility in Germany, have a little look at the full vlog video below…

So yes, our European operation is open for business and you can check out our new Euro Website for all orders on the continent.

While you're at it be sure to keep an eye on the Behind The Scenes section of our Blog to keep up with what else is happening around the world with Team AF.